A banner that meets Google's requirements
Google requires its consent management platform partners to make the banner fully configurable in a graphical interface and to offer a text template that explains advertising purposes to the visitor. In Cookies správně this is the Google Consent Mode ready preset. Here is what it contains, how to apply it and what to keep when you edit the texts.
What Google requires of the banner
When a website uses Consent Mode without the IAB TCF framework, Google's requirements say the banner should:
- explain that data is collected for personalised advertising purposes,
- link to business.safety.google/privacy, where Google explains how it uses data,
- offer an affirmative consent option.
The whole banner must be configurable in a graphical interface, without touching code. In Cookies správně you set the texts on the Texts tab and the look on the Appearance tab.
These requirements describe how the banner should work with Google. They say nothing about whether the banner meets the law in your country, and Consent Mode on its own does not address any legal requirement.
The Google Consent Mode ready preset
The preset has the same texts as the default EU legislation preset, except that the bar description also explains personalised advertising and links to Google's information:
| Google requirement | How the preset meets it |
|---|---|
| Explains personalised advertising | Bar description: “We use cookies to analyse traffic, improve this website and show you personalised advertising. Data about your activity on this website is shared with Google, which uses it to personalise ads and measure their performance.” |
| Links to business.safety.google/privacy | The description ends with the link “how Google uses data” to https://business.safety.google/privacy/. |
| Affirmative consent option | The Accept all button in the bar and the toggles in the detailed settings, including Advertising data sharing (Google) and Personalised advertising (Google). |
The Czech version says the same, with a link to Google's privacy information.
How to apply the preset
- In the dashboard open the license and its Texts tab.
- In the Text presets box choose Google Consent Mode ready in the Preset field.
- Click Use this preset and confirm Replace every text of this website with this preset, in all languages?
- After the page reloads, the preset is marked as the one in use.
For a new license you choose the preset straight in the wizard, in step 4: Google Consent Mode ready (recommended with Google Ads and Analytics).
When a license sends Consent Mode signals and uses another preset, the Texts tab recommends it: This website sends Google Consent Mode signals. We recommend the Google Consent Mode ready preset: it tells visitors that data is collected for personalised advertising and links to Google's privacy information.
The preset replaces the texts of this website in all languages. Any earlier edits of yours are overwritten.
What to keep when you edit the texts
You can edit every text of the bar after clicking Edit texts on the Texts tab. For the bar to keep meeting Google's requirements, keep:
- the sentence saying that data is collected and shared with Google for personalised advertising,
- the link to
https://business.safety.google/privacy/, - the accept button,
- both Google toggles in the settings window and their descriptions.
Check this in every language your bar runs in. You switch the language of the texts with the CS EN SK DE HU PL badges under the license tabs.
Appearance and other settings
The rest of the bar is also set in the dashboard, without touching code:
| What | Where |
|---|---|
| Layout and position of the bar, button order, three-button version, colours, custom CSS | Appearance |
| List of cookies in the cookie policy | Cookies |
| Operator details in the cookie policy | Configuration |
Checklist
- The Texts tab uses the Google Consent Mode ready preset, or your texts contain all four points above, in every language.
- Send Google Consent Mode signals is on in Configuration.
- The bar's script is the first script in the
<head>, or the GTM template fires on Consent Initialization – All Pages. - The installation check reports that everything is in order.